Strategies for Developing the Halal Industry to Enhance the Competitiveness of Local Products

Abstract

The strategic development of the halal industry is key to strengthening the national economic structure. Enhancing the competitiveness of local products through halal standardization is expected to protect consumers while opening up broader access to export markets. Indonesia, as the country with the world’s largest Muslim populationnumbering over 230 millionis strategically positioned to become a leader in the global halal industry. However, reality shows a gap between potential and actual achievements. This paper is based on a literature review using a descriptive analysis model. From the results of the discussion, it can be concluded that local productsas goods produced domestically often utilize local resources and have cultural or geographical ties to the communities from which they originate. Local products, particularly those produced by Micro, Small, and Medium Enterprises (UMKM), form the backbone of the national economy and demonstrate high resilience in the face of economic fluctuations. In the context of the halal industry, strategy is crucial because we are not just talking about business, but also about trust and quality standards. As the industry evolves, local products often struggle to compete due to perceptions of low quality. Halal certification fundamentally changes this perception